About AVTpro
AVTpro Certification is a professional qualification in media localization, recognized and accepted by the industry as a badge of quality and competence. AVTpro is endorsed by media localization providers, who funded its development, as well as by experienced translation professionals, researchers, and academics.
AVTpro Certification is a professional qualification in media localization, recognized and accepted by the industry as a badge of quality and competence.
AVTpro is endorsed by media localization providers, who funded its development, as well as by experienced translation professionals, researchers, and academics.
Our STORY
Media localization is a booming industry that has witnessed unprecedented expansion since the turn of the century as a result of digitization and globalization.
With more and more translators entering the market, and an ever-growing number of training courses on subtitling and dubbing, with varying levels of granularity and excellence, it has become increasingly complicated for language service providers to single out the right talent for their work.
Certifications are common in the more traditional sectors of the translation and interpreting industry. With media localization being the fastest growing localization sector for years and reaching maturity, the usefulness of a relevant certification became apparent and led to the development of the AVTpro Certification.
One of main downsides is that media localizers invest a lot of time, effort and resources in conducting translation tests before onboarding new translators onto their platforms.
AVTpro is a collaborative initiative that aims to engage stakeholders from all media industry verticals. Sponsored by leading companies in media localization, AVTpro recognizes the growing need for a standardized certification in audiovisual translation and accessibility so as to better address the sector’s evolving talent recruitment needs. By setting clear professional benchmarks, the initiative aims to ensure media localization and accessibility services meet the highest quality standards.
Our vision is to develop and provide a comprehensive suite of certifications, aligned with the sector’s current and future demands, so as to benefit all stakeholders. These certifications are designed to benefit all industry stakeholders, including media companies, service providers, content creators and freelance professionals, by establishing an internationally recognized standard of excellence.
Building on a strong foundation in subtitling, with certifications in Subtitle Creation and Subtitle Translation, we are expanding our certification offerings to include audio description. This addition reflects our commitment to improving media accessibility and ensuring professionals are equipped with the skills needed to serve diverse audiences effectively.
If you represent an organization that works in the media and would like to get involved in this initiative, please contact us.
Our VISION
Behind
AVTpro
OOONA is the power behind the AVTpro initiative, not only as one of its sponsors, but also in charge of all logistics necessary for the Certification to be operational, including the website and platform on which it is run.
AVTpro is a collaborative initiative sponsored by companies that service the media industry, which form the AVTpro Steering Committee and advise on the needs of the sector and the nature of the certifications to be rolled out.
Do you represent an organization that works in the media and would like to get involved in this initiative?
AVTpro is governed by a Steering Committee, formed by the two academics in charge of the design and roll out of the AVTpro Certification plus representatives of the sponsoring organizations. The Committee advises on the nature of the certifications to be rolled out according to the needs of the industry.
