About AVTpro

Our story

Media localization is a booming industry that has witnessed unprecedented expansion since the turn of the century as a result of digitization and globalization. With more and more translators entering the market, and an ever-growing number of training courses on subtitling and dubbing, with varying levels of granularity and excellence, it has become increasingly complicated for language service providers to single out the right talent for their work. One of main downsides is that media localizers invest a lot of time, effort and resources in conducting translation tests before onboarding new translators onto their platforms.

Certifications are common in the more traditional sectors of the translation and interpreting industry. With media localization being the fastest growing localization sector, the usefulness of a relevant certification is more apparent now than ever before.

Nine leading media localizers and one software provider have agreed to sponsor the design and development of AVTpro, to be spearheaded by one of the most renowned academics in the field.

OUR SPONSORS

The AVTpro Initiative

AVTpro is a collaborative initiative that aims to engage stakeholders from all media industry verticals. It is sponsored by companies that service the media industry, which acknowledge the need for a certification in audiovisual localization so as to better address the sector’s talent recruitment needs.

AVTpro is governed by a Steering Committee, formed by the two academics in charge of the design and roll out of the AVTpro Certification plus representatives of the sponsoring organizations.
The Committee advises on the nature of the certifications to be rolled out according to the needs of the industry.

The AVTpro Team consists of the professionals working on the development and implementation of the Certification.
This stellar team of senior subtitlers and translators is responsible for designing the specifics of the tasks involved in each exam and for evaluating the actual tests.

The Advisory Board is an extended yet carefully selected team of professionals representing all industry sectors who offer their advice and feedback on the activities of the AVTpro Team and participate in disseminating information about the Certification.

OOONA is the power behind the AVTpro initiative, not only as one of its sponsors, but also in charge of all logistics necessary for the Certification to be operational, including the website and platform on which it is run.

If you represent an organization that works in the media and would like to get involved in this initiative, please contact us.